A new era for St Kilda Football Club has begun, with the modernised club Crest to take the red, white and black into 2025 and beyond.

The new crest features key changes such as replacing "St K.F.C." with "St Kilda," a more compact ribbon with the establishment date of 1873, and bolder lines for enhanced visibility.

St Kilda’s Crest will be featured on all club on-field and off-field apparel for Season 2025

- St Kilda 2025 Authentic Media Polo
- Unisex
- 2025 brand new club logo embroidered
- Features 2025 sponsor logos
- New Balance NB Dry - Moisture Wicking Technology
- 100% Polyester Pique
- Official AFL Merchandise