Created by AFL players, Ladder exists to change the game for young people in need, delivering mentoring, support, and opportunities to create lasting change.

Ladder is the official charity of the AFL Players' Association and are featured by the AFL during the 2025 Toyota AFL Finals Series. The official Premiership Cup pins are sold to raise vital funds to support the work that they do with disadvantaged youth.

Every pin purchased puts you in the chance to win 2 x 2025 Toyota AFL Grand Final tickets (Prize 1) or an authentic piece of the 2025 Toyota AFL Premiership Cup (Prize 2). Scan the QR code on the backing card for more information and how to enter.

• 2025 AFL Premiership Cup Lapel Pin
• Official AFL Merchandise

Terms & Conditions

AU 18+ only. Ends 11:59pm AEST 22/9/25 (for prize 1) and 11:59pm AEDT 12/10/25 (for prize 2). Keep unique code(s). Max 1 prize/person (excl. SA). Terms and Conditions apply, visit ladder.org.au/tc2025. AFL Authorised GF Promotion: GFAFL25/89